Fox taps Godsick in your thoughts consumer products

GodsickJeffrey Godsick, a longtime marketing vet at last century Fox, remains named leader of Fox Consumer Products. Lucrative runs worldwide certification of Fox's film and TV characteristics across all consumer products groups, including traditional merchandise, interactive gaming, posting and TV promotions. He'll manage both La and London offices, with Robert Marick, professional V . p . of Fox Consumer Products, verifying to him. Godsick reviews to last century Fox Television chairs Gary Newman and Dana Walden, since last century Fox Consumer Products can be a unit of last century Fox TV. "Jeffrey can be a most likely probably the most respected marketing professionals in this industry, which we leaped in the chance to create him onboard to steer our consumer products division," Newman mentioned. "His history over side remains amazing, which they know brand stewardship a lot better than anybody in the region. With this particular defacto standard characteristics like 'The Simpsons,' 'Glee,' 'Ice Age,' 'Family Guy' and 'Avatar' to title a couple of, you will discover fantastic options to build up our business." Fox might be the most recent studio to recently reorganize its consumer products division -- Disney and Vital offer attracted on new chiefs within the last several several days. The moves come since the models are becoming more valuable reasons for revenue for your majors, especially as art galleries produce more merchandise-friendly films and tv shows with broad appeal. "We are during the time of the development inside the points of consumer consumption, which amplifies the eye in creativity," mentioned Godsick of the necessity to reinvent how a studio approaches merchandise connected using its characteristics. While Godsick mentioned it absolutely was "too early to go over strategy," he did acknowledge the studio will especially focus on foreign areas. "It's a global business ... they're areas that are also growing in the products perspective." He added that digital platforms like Facebook could influence marketing techniques continue. "I really do think that there's really an opportunity for products being developed and released intended for the launch from the tv series or perhaps the launch from the movie," Godsick mentioned. Fox has frequently anxiously anxiously waited before opening from the film to make the most of its selling options, just like August's "Rise in the Planet in the Apes" as well as the first "Alvin as well as the Chipmunks." But, Godsick mentioned the world success in the Rupert Wyatt-helmed reboot of "Apes" augurs well for possible future obligations. "In my opinion 'Planet in the Apes' has totally opened up up up options overall in the selling and certification perspective. A home needs something to thrust itself to popular culture. Because the home posseses an awareness among a really selection of people, it's broad exposure around the worldwide basis." Since joining Fox in 1995, Godsick has held marketing posts including senior V . p . of publicity, professional V . p . of promoting and senior professional V . p ., concentrating on such campaigns as "Rise in the Planet in the Apes," "X-Males: Top Quality,In . "Rio," "Avatar," the "Ice Age" franchise, the "AlienInch films, the first "X-Males" film trilogy, "Moulin Rouge" and "Independence Day." He left the studio in 2006 being prexy of Fox-Walden for just two years before rejoining Fox. Contact Rachel Abrams at Rachel.Abrams@variety.com